Overview
SkipCash
SkipCash is a Qatar-based fintech offering cashless payments through QR, links, and integrated checkout. I came on at the launch of their social media channels and built the visual programme from day one — a long-running stream of promotional campaigns, product announcements, feature highlights, and editorial posts that established the brand's voice online.
Services
Brand IdentitySocial Media DesignCampaign Design
01
The Brief
Translate a product-led fintech identity into a consistent, confident digital presence — explaining features, reassuring users, and supporting marketing campaigns across a fast product-release cycle.
02
The Approach
Designed a flexible social system built around the SkipCash brand — campaign artwork, illustrated feature posts, product explainers, and promotional assets. Modular templates kept weekly output fast while leaving room for standout campaigns.
03
The Outcome
Delivered a sustained programme of social and digital assets supporting SkipCash's user acquisition and product marketing — growing audience engagement across Instagram and LinkedIn.
Result
What it
delivered.
delivered.
Delivered a sustained programme of social and digital assets supporting SkipCash's user acquisition and product marketing — growing audience engagement across Instagram and LinkedIn.
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