Overview
AFC Asian Cup 2023 & U23
Led design of match-day digital assets, infographic videos, and social content packages for the AFC Asian Cup 2023 and AFC U23 Asian Cup — two of the most-watched sporting events in Asia.
Services
Brand IdentityMotion DesignAnimationInfographic DesignSocial Media DesignEditorial DesignCampaign Design
01
The Brief
Deliver high-volume, premium digital content under live-event conditions — match-day graphics, animated infographic videos, and campaign materials that needed to feel both immediate and polished.
02
The Approach
Built a modular visual system that scaled across both tournaments — match-day graphics, infographic video packages, and a signature animated logo outro stamped onto every social reel. Modular templates kept output fast on a tight match-day cadence while letting key moments stand out.
03
The Outcome
Content delivered across both tournaments drove significant increases in audience engagement across social media, reaching football fans across Asia throughout the full duration of both tournaments. The AFC Asian Cup Qatar 2023 set a new record with 1,068,587 fans — the highest tournament attendance in AFC Asian Cup history.
Infographic Animation
Motion-driven data graphics for broadcast and social
Animated infographic package for match-day broadcast and social — statistics, lineups, and results rendered as kinetic information graphics that could be tailored in real time to each fixture.
Result
What it
delivered.
delivered.
Content delivered across both tournaments drove significant increases in audience engagement across social media, reaching football fans across Asia throughout the full duration of both tournaments. The AFC Asian Cup Qatar 2023 set a new record with 1,068,587 fans — the highest tournament attendance in AFC Asian Cup history.
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