Brand Identity · UI/UX · AR

QICDRC Branding

8-Year Institutional Partnership
Client
Qatar International Court & Dispute Resolution Centre
Role
Senior Branding & Digital Specialist
Year
2017–Present
Tools
Figma · Illustrator · InDesign · After Effects · Adobe XD · AR Kit
Overview

QICDRC Branding

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A multi-year, multi-disciplinary partnership with QICDRC — Qatar's leading international arbitration court. This mega-project gathers everything produced for the institution: brand system refresh, the website, the eCourt case management platform, the AR-enhanced 10th anniversary commemorative publication, institutional gifts, international conference booths, social content, and events.

Services
Brand IdentityBrand GuidelinesWeb DesignUI/UX DesignPrint DesignEditorial DesignAR DesignMotion DesignAnimationVideo EditingSocial Media DesignCreative Direction
01
The Brief
Unify an eight-year body of institutional work under a coherent visual system that scales from stationery to digital products, from printed programmes to augmented-reality publications — all while carrying the weight of a court serving legal practitioners globally.
02
The Approach
Rather than treat each piece in isolation, I built a shared visual vocabulary — typography, color, component logic, bilingual rules — that governs every output. Each deliverable (brand, web, eCourt, AR book, gifts, social) inherits from the same system and extends it for its medium.
03
The Outcome
A fully documented institutional identity deployed across web, app, print, AR, social, and events — serving thousands of legal practitioners and delivered consistently over nearly a decade of engagement.
Brand System
Refreshed identity · bilingual system · full guidelines

A full brand refresh integrating newly launched services into a coherent, scalable visual identity. Audited eight years of touchpoints, identified inconsistencies, and built a flexible system — typography, color, component logic — documented in a comprehensive bilingual brand guideline.

Brand System 1
Web Presence
QICDRC.gov.qa · Institutional website

The public-facing website for QICDRC — structured around case filing, judges' profiles, news, and institutional content. Designed for legal practitioners, journalists, and the general public, in both English and Arabic.

Web Presence 1
Web Presence 2
Web Presence 3
Web Presence 4
Web Presence 5
Web Presence 6
eCourt Platform
UI/UX for legal case management

eCourt is QICDRC's digital case management platform, used daily by attorneys, arbitrators, and court administrators. I ran a full UX audit, mapped user flows per role, and redesigned the interface around consistent component patterns — simplifying filing and case-tracking journeys while improving accessibility.

eCourt Platform 1
AR Anniversary Edition
10th Anniversary Commemorative Book · Augmented Reality

For QICDRC's 10th anniversary I designed a commemorative publication with embedded AR markers. Scanned with the companion app, still pages came alive with video messages, animated infographics, and immersive content layers — among the first AR-enhanced legal publications in the region.

AR Anniversary Edition 1
AR Anniversary Edition 2
Institutional Gifts
Premium commemorative and diplomatic gifts

Designed a range of institutional gifts presented to visiting dignitaries, partner courts, and panel judges — premium finishes, branded packaging, and quiet diplomatic taste.

Institutional Gifts 1
Institutional Gifts 2
Booth Design
International conference presence · Seoul · Rome

Designed QICDRC's exhibition booths for international legal conferences — translating the institutional brand into a physical conference-floor presence in Seoul and Rome. Signage, wall graphics, brochure displays, and the visitor flow all carry the QICDRC visual system into the room.

Booth Design 1
Booth Design 2
Social & Content
Ongoing social programme · announcements · editorial posts

Long-running social programme for QICDRC — announcement posts, event promotion, editorial content, bilingual typography, and a consistent visual rhythm across LinkedIn, X, and Instagram.

Social & Content 1
Social & Content 2
Social & Content 3
Social & Content 4
Social & Content 5
Social & Content 6
Social & Content 7
Result
What it
delivered.
A fully documented institutional identity deployed across web, app, print, AR, social, and events — serving thousands of legal practitioners and delivered consistently over nearly a decade of engagement.
Visit QICDRC ↗